THE AUTHENTIC CARIBBEAN RUM (ACR) MARQUE

The Authentic Caribbean Rum (ACR) Marque is a cross-border symbol of excellence, established by the West Indies Rum & Spirits Producers’ Association (WIRSPA). It serves as a visual guarantee of authenticity, quality, and origin for rums produced across 15 independent Caribbean nations. When this marque appears on a bottle, it signifies that the spirit has been fermented and distilled entirely within the Caribbean, adhering to strict industry standards. What the Marque Represents More than just a logo, the ACR Marque is an assurance of traditional craftsmanship. To qualify for the seal, a rum must meet rigorous criteria: Authentic Origin: The rum must be produced from sugarcane molasses, syrup, or juice within the ACP (Africa, Caribbean, and Pacific) Caribbean countries. Pure Distillation: The spirit must be distilled below 96% alcohol by volume to retain the natural "organoleptic" characteristics and flavors of true rum. No Additives: Products bearing the marque are prohibited from using neutral alcohol or artificial flavorings. Only caramel is permitted for color consistency. Honest Aging: If an age statement is used, it must reflect the youngest rum in the blend, ensuring transparency for the consumer. A Legacy of Quality The marque unites a diverse family of distillers—ranging from heritage estates like Antigua Distillery and Mount Gay to modern innovators—under a shared commitment to the "True Rum" standard. It helps trade professionals and enthusiasts distinguish genuine Caribbean spirits from mass-produced alternatives that may only use the "Caribbean" name for marketing. Discover the Spirit of the Islands By choosing a brand with the ACR Marque, consumers are supporting a centuries-old craft and the regional economies of the Caribbean. It is the definitive guide for those seeking the rich, diverse, and unadulterated flavors that only the spiritual home of rum can provide.