Joma Caribbean Antigua: The Complete 2026 Sportswear Guide
Joma Caribbean, operated through Cool & Smooth on All Saints Road in St. John's, brings Spain's leading teamwear brand to Antigua. The store equips 50+ local schools across eight sports disciplines under a formal partnership with the Ministry of Sports. It also supplies custom kits to clubs and carries performance footwear and training gear year-round.
Joma Caribbean Antigua: The Complete 2026 Sportswear Guide
TL;DR: Joma Caribbean, operated through Cool & Smooth on All Saints Road in St. John's, brings Spain's leading teamwear brand to Antigua. The store equips 50+ local schools across eight sports disciplines under a formal partnership with the Ministry of Sports. It also supplies custom kits to clubs and carries performance footwear and training gear year-round. Whether you're a parent, coach, or athlete, this is your complete guide to the brand, the school programme, and what to buy.
If you follow Antiguan school sports, you've seen the kits. Bold colours, clean cuts, and a logo that isn't Nike or Adidas. That logo belongs to Joma, a Spanish sportswear brand that has been outfitting professional football clubs and national teams for decades. Now, through Joma Caribbean on All Saints Road in St. John's, it's powering school athletics across Antigua and Barbuda.
This is Antigua's first complete guide to Joma Caribbean. Not just a store listing, but a proper explainer: who they are, why Joma matters, what the school sports programme actually covers, and what you can buy when you walk through the door on All Saints Road.
If you're a parent whose child's school just received new kits, a coach ordering uniforms for your club, or a local athlete shopping for quality gear at a fair price, this guide is for you.
Browse the Joma Caribbean listing on AntiguaSearch for contact details and location information.
What Is Joma Caribbean and Where Can You Find It?
Joma Caribbean is the official Caribbean distributor for Joma Sport, a Spanish sportswear brand. In Antigua, it operates through Cool & Smooth at All Saints Road in St. John's. The store sells school sports uniforms, team kits, footwear, and training gear. It is the main source for Joma products on the island.
Joma Caribbean is managed by the Hourani family. Amer Hourani is the Managing Director, and George Hourani serves as day-to-day Manager. The business operates from the same All Saints Road location as Cool & Smooth, the variety store the family has run since expanding there in 2002. The two brands share a home but serve distinct purposes. Cool & Smooth covers everyday clothing and household goods. Joma Caribbean focuses specifically on sports equipment, performance apparel, and institutional uniform supply.
The All Saints Road address is central and easily accessible for schools, clubs, and individual shoppers across the island. It's one of St. John's busiest commercial corridors, making it a natural stop whether you're coming from the city centre or from the east of the island.
For a full picture of what Cool & Smooth offers alongside the Joma line, the Cool & Smooth Antigua guide covers the variety store side in detail.
The European Brand Behind the Antigua Connection
Not everyone who sees the Joma logo in Antigua knows what's behind it. Here's the short version.
Joma was founded in 1965 by Fructuoso López in Portillo de Toledo, Spain. It started with just eight employees making regular shoes. The brand name comes from the given name of the founder's eldest son: José Manuel. In 1968, Joma pivoted entirely to sports footwear and athletic apparel. From there, the growth was consistent and significant.
By 1992, Joma had become Spain's best-selling football boot. That same year, at the 1992 Barcelona Olympics, Spanish runner FermĂn Cacho won gold in the 1500 metres wearing Joma. Spain's football team also won gold at those games kitted out in Joma gear.
Today, Joma operates in more than 70 countries with over 10,000 employees globally. The brand sponsors more than 300 professional teams and athletes worldwide. Its kit clients include English Premier League clubs Brentford and Norwich City, Spanish sides including Villarreal, and national football teams across Europe and Latin America, including Honduras and Romania. Joma is also the official kit supplier for Spain's national futsal team.
George Hourani, Manager of Joma Caribbean in Antigua, summed up the brand's credentials plainly: "Joma is relatively new to Antigua, but it carries the same heritage as major brands like Puma and Adidas. If you go to any European country, Joma sponsors numerous football teams, including Spain's national team, as well as many disabled athletes and Paralympic competitors."
The comparison holds. Joma isn't a budget knock-off. It's a serious European sportswear company that has simply been less aggressively marketed in the Caribbean than its American rivals. Joma Caribbean's mission is to change that, starting with Antigua's schools and clubs.
How Is Joma Caribbean Transforming School Sports in Antigua?
In September 2026, Joma Caribbean and Cool & Smooth signed a two-year School Sports Uniform Programme with Antigua's Ministry of Sports. The programme supplies uniforms to more than 50 public and private schools across eight sporting disciplines. Both boys' and girls' teams receive kit for every sport covered.
The eight disciplines in the programme are football, basketball, netball, cricket, track and field, volleyball, golf, and tennis. That covers almost every competitive sport played at the inter-school level in Antigua. Schools receive complete kits for both gender categories, so a school entering inter-school football gets strips for the boys' squad and the girls' squad.
The agreement was the result of five years of negotiations between the Hourani family and the Antigua government. It was eventually formalised following discussions between Amer Hourani and Commissioner of Sports Dr Colin Greene. The formal launch was held at the John E. St. Luce Conference Centre on Factory Road, attended by the Director of Education, school principals from across the island, and student athletes who showcased their new kits in a parade.
The financial logic for the government is clear. Minister of Sports Dwayne George explained it at the launch: "When you consider the number of sporting disciplines and the number of schools involved, the financial commitment required from our education and school sports system can be significant." The Joma Caribbean partnership redirects those public funds toward equipment, facilities, and other priorities.
Ahead of the uniform programme launch, Joma Caribbean also donated 160 footballs to the Ministry of Sports, an early signal of the company's commitment to grassroots athletics beyond just the kit deal. The handover took place at the Joma Caribbean headquarters on All Saints Road.
Tony Hourani, Amer's son, addressed the young athletes directly at the launch. His message was clear: "The court is an option, the pitch is an option, the track is an option. You have talent and it deserves a place to grow. Every game you play, every practice you show up to, you are choosing who you're going to be."
For parents and students, this programme means inter-school sport in Antigua now comes with professional-quality gear. That matters more than it sounds. Athletes who wear well-fitted, performance-grade uniforms train differently and compete differently.
See how schools in Antigua are structured across the island's parishes, from primary through secondary level.
What Can You Buy at Joma Caribbean?
Joma Caribbean on All Saints Road stocks team kits, training apparel, footwear, and sports equipment across multiple disciplines. Key product lines include football jerseys and shorts, basketball kits, running shoes, futsal shoes, and accessories like socks and bags. Both individual and bulk team orders are catered for.
Here's what to look for when you visit the store:
Football kits: Jerseys, shorts, socks, and goalkeeper kits. Joma's football range uses Microtech fabric, a lightweight moisture-wicking material that keeps players dry during intense play. Kits come in multiple colourways and can be ordered with custom numbers and logos for club use.
Basketball apparel: Joma sponsors elite European basketball at the top level. The basketball range includes performance jerseys, shorts, and training gear built specifically for court demands.
Running and training shoes: The footwear line spans football boots, futsal shoes, running trainers, and multi-sport sneakers. Key technologies include the VTS (Ventilation Thermal System), which improves airflow during high-intensity exercise, and Fly Reactive cushioning in running shoes, which absorbs impact and supports sustained performance over long distances.
Netball, volleyball, and court sports gear: With eight disciplines now covered under the school uniform programme, the store stocks or can order apparel for netball, volleyball, tennis, and padel.
Tracksuits and training wear: The Joma 2025 Teamwear collection expanded by 40% compared to the previous year, now covering over 700 items. The collection incorporates recycled materials alongside performance fabrics, reflecting the brand's growing sustainability focus.
Accessories: Bags, training socks, shin guards, and sports accessories complete the range.
Prices are generally accessible compared to equivalent Nike or Adidas products. The quality difference, particularly in team kits and performance footwear, is minimal in practice. For budget-conscious schools, clubs, and individual athletes in Antigua, that price-to-performance ratio is a major draw.
How Do You Order Team Kits for Clubs and Schools?
Visit or contact Joma Caribbean on All Saints Road to discuss team kit orders. The store handles bulk orders for clubs and schools, including custom sublimation printing for logos and player numbers. Order well in advance of your season, especially during peak inter-school sports periods.
Club and school kit ordering works differently from off-the-shelf shopping. Here's what to expect:
Step 1: Establish your requirements. Know your squad size, including substitutes, before approaching the store. For schools, include coaching staff if they'll be wearing branded kit. For clubs, decide whether you want home and away strips or a single kit.
Step 2: Choose your colours and design. Joma's teamwear catalogue offers multiple colourways for each kit line. Sublimation printing allows for fully custom designs with your school crest, club badge, player numbers, and sponsor logos built directly into the fabric rather than applied as transfers. The design won't peel or fade with washing.
Step 3: Confirm sizing. Joma kits follow European sizing standards. Take accurate chest, waist, and hip measurements for each player before you visit. For youth teams, measure at the start of the season to avoid kits that are too small by February.
Step 4: Allow lead time. Custom printed kits require production time. Don't wait until the week before your first match. Order at least three to four weeks before your season opener. Peak ordering periods align with the start of the inter-school football and basketball seasons.
Step 5: Plan for replacements. Kits get lost, torn, and outgrown. Factor a small buffer into your initial order, or ask about the reorder process so you can top up mid-season if needed.
Joma Caribbean has been a partner of the Antigua and Barbuda Basketball Association for close to a decade, supplying uniforms for school basketball competitions and the association's business league. If your sport isn't football, Joma Caribbean still has you covered.
Browse sports and recreation businesses across Antigua to find clubs, gyms, and sporting associations all in one place.
Running a sports club or coaching school teams? Get your Joma Caribbean programme listed on AntiguaSearch. Add your business listing and connect with parents, athletes, and partner organisations searching for sports services across the island.
How Does JOMA Compare to Other Sportswear Options in Antigua?
The sportswear market on the island is limited compared to a major city. Here's how Joma Caribbean fits alongside the alternatives available locally.
Joma Caribbean vs. Nike and Adidas: Nike and Adidas are available through various general clothing and sports stores in St. John's. Both brands command premium prices, particularly for team orders. Joma's prices undercut both brands significantly on bulk kit orders while offering comparable fabric technology and durability. For a school with 30 students per team across eight disciplines, that cost difference is material. This is precisely Joma Caribbean's competitive argument: professional-quality gear that doesn't price out smaller budgets.
Joma Caribbean vs. Heritage Sports: Heritage Sports at Heritage Quay on Thames Street stocks a range of athletic and casual sportswear, serving the tourist-facing market. For individual fashion purchases, it's a solid option. For institutional team kit orders with custom printing and bulk pricing, Joma Caribbean is the specialist.
Joma Caribbean vs. ordering online: Many clubs and coaches in Antigua have historically ordered kits from overseas retailers or directly from brand websites. The challenges include shipping costs, customs duties, lengthy delivery times, and the absence of someone local to help with sizing and customisation. Joma Caribbean removes all of those friction points. It's a local supplier, in-country, with the institutional relationships to handle school and club programmes at scale.
The broader advantage Joma Caribbean offers isn't just product. It's the mission behind the brand's presence in Antigua. George Hourani articulated it directly: "The idea with the brand was to not be dependent on the bigger brands in the Caribbean. We want to reach a threshold where we don't have to reach out to other countries or brands to ensure our youth have access to quality gear and equipment."
That's a real and meaningful position. Caribbean sports development has long been constrained by dependency on imported, expensive gear from a handful of dominant international brands. A local Joma distributor with direct relationships with schools, clubs, and the Ministry of Sports changes that dynamic for Antigua.
Discover more retail and shopping options across St. John's to find everything from sportswear to hardware across the capital.
Conclusion
Joma Caribbean represents something genuinely new for sport in Antigua. It's not just a store. It's a local commitment to outfitting the island's next generation of athletes with professional-quality gear at prices that work for public schools and community clubs.
Three things to remember. First, Joma is a serious European sportswear brand with over six decades of history and professional kit contracts on five continents. It belongs in the same conversation as Puma and Adidas. Second, the school sports uniform programme now covers 50+ schools across eight disciplines, meaning many of Antigua's young athletes are already competing in Joma. Third, the All Saints Road store handles both individual purchases and bulk team kit orders with custom sublimation printing for clubs that want their identity embedded in the fabric.
Whether you're a coach, a parent, or an athlete shopping for your own training gear, Joma Caribbean is the starting point for sportswear in Antigua in 2026.
Browse the full retail and shopping directory for St. John's on AntiguaSearch to discover every store and supplier across the island's capital.
Frequently Asked Questions
Where is Joma Caribbean located in Antigua? Joma Caribbean operates from All Saints Road in St. John's, sharing the location with the Cool & Smooth variety store. All Saints Road is one of St. John's main commercial corridors, easily accessible from the city centre by taxi, bus, or rental car. Visit the Joma Caribbean listing on AntiguaSearch for current contact details and confirmed opening hours.
What is the Joma brand and is it a quality product? Joma Sport is a Spanish sportswear company founded in 1965 in Portillo de Toledo, Spain. It operates in more than 70 countries and sponsors over 300 professional teams globally, including English Premier League clubs Brentford and Norwich City and the national football teams of Honduras and Romania. Its team kits use performance fabrics including moisture-wicking Microtech and Dry MX materials developed through Joma's in-house J Lab research facility in Toledo. It is a legitimate European sportswear brand comparable in quality to Puma and Adidas at a more accessible price point.
Which Antigua schools are part of the Joma Caribbean uniform programme? More than 50 public and private schools across Antigua and Barbuda are covered under the two-year School Sports Uniform Programme signed between Joma Caribbean, Cool & Smooth, and the Ministry of Sports in September 2026. The programme covers eight disciplines: football, basketball, netball, cricket, track and field, volleyball, golf, and tennis. Both boys' and girls' school teams receive kit under the agreement. Several primary and secondary schools debuted their new uniforms in a parade at the official launch.
Can sports clubs order custom kits from Joma Caribbean? Yes. Joma Caribbean handles both individual retail sales and bulk team kit orders for clubs and schools outside the government programme. Custom sublimation printing is available, allowing clubs to incorporate their badges, colours, player numbers, and sponsor logos into professionally finished kits that won't peel or fade with washing. Contact the All Saints Road store to discuss requirements and lead times. Ordering at least three to four weeks before your season is recommended.
How does Joma compare to Nike and Adidas for team sports in Antigua? Joma offers comparable fabric technology and kit quality to Nike and Adidas at a lower price point, particularly for bulk team orders. For schools and community clubs managing tight budgets, the cost saving across a full squad can be significant over a season. The brand's global presence and sponsorship of Premier League clubs, La Liga sides, and national teams confirms its credentials as professional-grade sportswear. For Antiguans ordering locally, Joma Caribbean also removes the customs duties, shipping costs, and sizing complications of ordering from international online retailers.